Kevin McMurphy

Worth Your Attention

What happened in AI. What changes. What to do next. Based on 20+ years of technology and business experience.

A weekly briefing for business leaders who want the few AI developments that matter.

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POSTSLINKS
Reel Pipeline Guide: RAW recording in. Finished Reels out. Hand this guide to your coding agent. It builds the pipeline and stops twice so you decide.
6 days ago

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2 min read
Featured Post

The one thing you can't hand off

I tend to learn AI best by seeing what somebody else has built, so this week starts with one of mine. Then two outside pieces: Teaching a model what good looks like in knowledge work How small businesses are using AI Both land on the same point: AI gets more useful when someone defines "good" and reviews the result. Project showcase: turning raw footage into shorts What happened: When Fable came out, my friend Shawn Blanc had an idea: use agents to edit his talking-head videos so he could...

14 days ago

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3 min read

Worth Your Attention — Issue #007: Licensed to Orchestrate

28 days ago

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4 min read

My "Classified" Email

about 1 month ago

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5 min read

The AI labs are nervous. What should you do?

about 1 month ago

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4 min read

Your agents are talking. Are you listening?

about 2 months ago

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6 min read

Extraordinary and dangerous. But is it real?

about 2 months ago

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8 min read

The operating system for an AI team

2 months ago

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5 min read

The AI advantage is shifting

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